Also, the Marriott Rewards, The Ritz-Carlton Rewards and SPG (Starwood) programs have recently merged. A point accumulation system Like most loyalty programs, Marriott Rewards is based on a point-accumulation system. They are obtained by staying in one of the group's brands, with one of the partners, by sponsoring a friend or by organizing an event in a Marriott establishment. To stimulate consumption and retain the most loyal customers , the use of points is limited in time, they expire after 24 months. A program for everyone While loyalty programs are usually favored by business customers.
Marriott Rewards is here for everyone. Business customers, event organizers, leisure customers, occasional or regular customers, all can benefit from the program. By covering fax list a broad target, Marriott Rewards intends to retain as many customers as possible. But to attract this large clientele, it is necessary to go through the personalization of the experience. A Personalized Experience for Marriott Rewards Members More flexibility and autonomy Customers no longer want to spend time on formalities relating to their stay (check-in, check-out, invoicing, etc.), they want to devote this time to living richer and more unique experiences.
The redesign of the dedicated application allows users to save this precious time. Online check-in , opening the room without a key , directly from the mobile without having to go through the reception, electronic invoicing are some of the formalities that the application allows. Mobile Key function Key advantages Being a member of the program offers many other advantages such as free Wi-Fi , late check-out as well as exclusive offers and promotions depending on one's membership status. Marriott Rewards also guarantees the lowest rates . As part of its direct bookings strategy, Marriott is offering rates that are 2-5% cheaper than market prices.