You run an image campaign in social media, a sudden spike in traffic from these channels should not be surprising, which will be noticeable in the GA report. Measurement of website traffic as one of the indicators for measuring PR activities Traffic breakdown by source; Google Analytics And what if the dominant source of traffic is direct entry? Some sources are harder to break down into factors to see where exactly new users found out about you. This is the case with the Direct source. Do not get me wrong. A sudden spike in traffic from direct inputs is a good sign because it shows the popularity of your brand. However, there may have been other motives than your campaign that could trigger it. If the PR analysis is to be reliable, it certainly needs to be checked. In such a situation, media monitoring tools are a good complement to Google Analytics. Brand24 has.
A Discussion Volume chart that shows the number of India WhatsApp Number List mentions in a specific time period. Just select the appropriate date to check the results that appeared on that day. Brand24 Discussion Volume Chart Perhaps it was the article or podcast episode that mentioned your product that caused the Direct hits to spike. You can easily verify this by checking among all the mentions that appeared in the Brand24 results that day.
Analyse PR campaigns for free for 14 days Email marketing metrics most important ones, : Open Rate (OR) – the number of people who opened the message; Click Rate (CR) – determines how interesting the content was and how many people clicked on the link in the message; Bounce Rate (BR) – the number of rejected addresses to which the message could not be delivered; Unsubscribe Rate (UR) - the number of recipients who have unsubscribed from receiving messages from you.